BUS Discussion - 78220

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  • From: Business, Management
  • Due on: Sat 09 Jan, 2016 (04:21pm)
  • Asked on: Mon 04 Jan, 2016
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"Individuals and Change" Please respond to the following:

•Give an example from your current place of employment or your last place of employment when a change was implemented well versus when a change that was not implemented well. Explain the scenario in each example and why the implementation was either successful or not.  Compare and contrast the differences between the implementation of the change.

Week 1 Discussion

Please read Chapter 2 Discussion Case: “Coca-Cola’s Water Neutrality Initiative” (pg. 43-44) and provide responses to the following questions below.  Also view the discussion case support video.


Using the concepts presented in Chapters 1 & 2 as well as the facts presented in this case, provide a brief response to any five (5) of the following questions and provide a brief response to someone else's original discussion response.

1.Identify five (5) stakeholders of The Coca-Cola Company (TCCC) in this case and what each of their interests is.

2.Identify the primary salient public issue facing The Coca-Cola Company in this case and why?

3.In your opinion, which of the six forces that shape the dynamic environment of business (Figure 1.6) apply in this case, and why?

4.Assuming that a stakeholder theory of the firm strategy applies in this case, identify which core argument (the descriptive argument, the instrumental argument, or the normative argument) best supports The Coca-Cola Company and why?

5.If you applied the strategic radar screens model (Figure 2.2) to this case, which of the eight environments would be most significant, and why?

6.If you applied the issue management life cycle process model (Figure 2.3) to this case, which stages of the process can you identify in this case, and how would they apply?

7.In your opinion, did The Coca-Cola Company respond appropriately to this issue?  Why or why not?

8.Based upon the supporting video, what were some of the water replenishment efforts made by The Coca-Cola Company?

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