Billboard Project (due on or before the end of this week)
While drivers are absorbed in the actual act of driving, many are texting, talking on the phone, checking their GPS, singing a song, and a range of other distractions.
At best, a billboard ad has only a few seconds (or less) to convey a theme or message. This assignment is centered on understanding the connection that marketers are trying to make with the driver as they pass their mammoth message boards.
You will create 10 PowerPoint slides each displaying the following:
This assignment is due on or before the end of this week. Essentially, you will research 9 ads and create a separate slide for each one. You will be graded on the following criteria:
I’m expecting you to explain your thoughts and analysis clearly and professionally. Here’s a tip… perhaps you can display a billboard which is a poor example and explain how the marketer missed the mark!
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