BA490 Week 2 Discussion Question - 75746

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  • From: Business, Administration
  • Due on: Sat 08 Nov, 2014 (03:23pm)
  • Asked on: Fri 07 Nov, 2014
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Industry Analysis of the Airline Industry

Before answering this discussion question you will need to conduct a review of the US Airline Case on pages 473-487 of the course text and any additional resources necessary to conduct and industry analysis on the airline industry.

Before writing your response, using the textbook and knowledge you have about the airline industry, complete the industry analysis.?

Provide a rating for each area and provide a short justification for the rating: Rate High, Medium, Medium to Low, or Low.

Threat of new entrants

Rivalry among existing firms

Bargaining power of buyers/distributors

Bargaining power of suppliers

Relative power of other stakeholders


Once you have conducted your analysis answer the following discussion questions:


  1. Are any of the forces changing? Please explain.
  2. Evaluate the future level of competitive intensity in the airline industry, based on this evaluation, would you invest or look for a job in this industry? Please explain.

I only need the last two questions answered in approximately 150 words.  I have attached the Airline Industry Anaylysis.

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