Industry Analysis of the Airline Industry
Before answering this discussion question you will need to conduct a review of the US Airline Case on pages 473-487 of the course text and any additional resources necessary to conduct and industry analysis on the airline industry.
Before writing your response, using the textbook and knowledge you have about the airline industry, complete the industry analysis.?
Provide a rating for each area and provide a short justification for the rating: Rate High, Medium, Medium to Low, or Low.
Threat of new entrants
Rivalry among existing firms
Bargaining power of buyers/distributors
Bargaining power of suppliers
Relative power of other stakeholders
Once you have conducted your analysis answer the following discussion questions:
I only need the last two questions answered in approximately 150 words. I have attached the Airline Industry Anaylysis.