BA490 Business Policy and Strategy - 76855

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chrisdrsy

chrisdrsy

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Price: $20
  • From: Business, Business
  • Due on: Sun 12 Apr, 2015 (09:16pm)
  • Asked on: Mon 06 Apr, 2015
  • Due date has passed, but you can still Post Solution.
Description

Project Part 3: STARBUCKS Strategic Audit

Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity oversea, conduct a strategic audit on the following areas:

  • Internal environment
  • External environment
  • Strengths
  • Problem analysis
  • Recommendations and implementation costs
  • Evaluation and Control Processes

Submit a two- to three-page Word document using 12-pt. font and APA format. In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement.

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