BA320 Questions - 75488

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  • From: Business, Public Sector
  • Due on: Sat 11 Oct, 2014 (11:26am)
  • Asked on: Thu 09 Oct, 2014
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1.  What are the four basic components of the retailer’s promotion mix and discuss how they are related to other retailer decisions?

2.  What are the differences between a retailer’s long-term and short-term promotional objectives?

3.  What six steps are involved in developing a retail advertising campaign?

4.  How do retailers manage their sales promotion and publicity?

5.  Describe the three methods available to the retailer for determining the amount to spend on advertising?

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