1. What are the four basic components of the retailer’s promotion mix and discuss how they are related to other retailer decisions?
2. What are the differences between a retailer’s long-term and short-term promotional objectives?
3. What six steps are involved in developing a retail advertising campaign?
4. How do retailers manage their sales promotion and publicity?
5. Describe the three methods available to the retailer for determining the amount to spend on advertising?
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