BA320 Questions - 75382

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chrisdrsy

chrisdrsy

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  • From: Business, Marketing
  • Due on: Tue 30 Sep, 2014 (11:00pm)
  • Asked on: Tue 30 Sep, 2014
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Description

1.  Discuss the components of a geographic information system (GIS).

2.  Discuss the advantages and disadvantages of retail gravity theory.

3.  The chapter identifies the three criteria that should be met to successfully reach a target market. Define each and discuss their relative importance.

4.  What are the advantages a shopping center location can offer a retailer over a CBD location?

5.  What are the different types of store-based and nonstore-based retail locations? Provide a real example (store name) for each different type.

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