Assessment 5 Place and Price Analysis (BILBO) - 79777

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  • From: Business, Marketing
  • Due on: Fri 26 Oct, 2018 (08:00pm)
  • Asked on: Wed 17 Oct, 2018
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Description

Analyze the place and price for a product. You can use the same product you used for the previous assessment, or you can choose another organization or product.

Place Analysis

Analyze distribution channels. (How does the organization get the product to market?)
Analyze where the product is being sold and the approach to inventory.
Analyze the relationship between the company's place strategies for the product and the company's economic success.
Describe potential management challenges related to implementing the company's place strategies.

Price Analysis

Analyze the pricing system for the product. Is it cost-based, value-based, or competition-based? How did you come to your determination?
Analyze the relationship between the company's price strategies for the product and the company's economic success.

Describe potential management challenges related to implementing the company's price strategies.

Additional Requirements

Written communication: Written communication is free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to current APA style and formatting.
Font and font size: Times New Roman, 12 point.

Suggested Resources
The following optional resources are provided to support you in completing the assessment or to provide a helpful context. 

Library Resources

Ruskin-Brown, I. (2006). Mastering marketing (2nd ed.). London, GBR: Thorogood Publishing.
McDonald, M., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (7th ed.). Hoboken, NJ: Wiley.
Kermally, S. (2004). Gurus on marketing. London, GBR: Thorogood Publishing.

Internet Resources

Business Wire, Inc. (2001, June 19). REI announces strategic business changes [Press release]. Retrieved from http://www.lexisnexis.com/hottopics/lnacademic/?verb=sr&csi=7924&sr=HLEAD(REI+announces+strategic+business+changes)+AND+DATE+IS+June+19+2001


Business Wire, Inc. (2001, March 27). REI commits to youth with $100,000 award [Press release]. Retrieved from http://www.lexisnexis.com/hottopics/lnacademic/?verb=sr&csi=7924&sr=HLEAD(REI+Commits+to+youth+with+$100,000+award)+AND+DATE+IS+March+27+2001


Marketing Power, Inc. (2013). American Marketing Association. Retrieved from http://www.marketingpower.com/Pages/default.aspx


Hoover's, Inc. (2013). Hoovers. Retrieved from http://www.hoovers.com


The Ad Age Group. (2014). AdvertisingAge. Retrieved from http://adage.com

Direct Marketing Association. (2013). DMA: Advancing and protecting responsible data-driven marketing. Retrieved from http://thedma.org

Concept Marketing Group Inc. (2013). Concept Marketing Group. Retrieved from http://www.marketingsource.com

1 Solution for Assessment 5 Place and Price Analysis (BILBO)
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Assessment 5-Place and Price Analysis
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