Assessment 4 Product Lifestyle (BILBO) - 79776

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  • From: Business, Marketing
  • Due on: Mon 22 Oct, 2018 (08:00pm)
  • Asked on: Wed 17 Oct, 2018
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Plan the tasks or tactics for a marketing mix (product, place, price, promotion) in various stages of the product lifecycle (introduction, growth, maturity, and decline).

Product Lifecycle Worksheet

Focus on one particular company in completing all of the sections of the worksheet.

  • Use the Product Lifecycle Worksheet (linked in the Resources under the Required Resources heading).
  • Complete all of the sections of the worksheet, identifying tasks or tactics for each aspect of the marketing mix at each stage of the product lifecycle.


For the place aspect of the marketing mix for a product at REI, in the introduction phase of the product lifecycle, the product might be distributed on a limited basis, only to specific flagship stores. As the product moves to the decline phase of the product cycle, REI might choose to distribute the product in outlet stores.

Refer to the Product Lifecycle Worksheet for further examples.

Additional Requirements

Written communication: Written communication is free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to current APA style and formatting.
Font and font size: Times New Roman, 12 point.

Required Resources
The following resources are required to complete the assessment.

Product Lifecycle Worksheet.

Suggested Resources

Assessment 4 Context.

Library Resources

Ruskin-Brown, I. (2006). Mastering marketing (2nd ed.). London, GBR: Thorogood Publishing.
McDonald, M., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (7th ed.). Hoboken, NJ: Wiley.
Kermally, S. (2004). Gurus on marketing. London, GBR: Thorogood Publishing.
Course Library Guide

Internet Resources
Access the following resources by clicking the links provided. 

Marketing Power, Inc. (2013). American Marketing Association. Retrieved from
Hoover's, Inc. (2013). Hoovers. Retrieved from
The Ad Age Group. (2014). AdvertisingAge. Retrieved from
Direct Marketing Association. (2013). DMA: Advancing and protecting responsible data-driven marketing. Retrieved from
Concept Marketing Group Inc. (2013). Concept Marketing Group. Retrieved from
Strategic Business Insights. (2013). Retrieved from
Strategic Business Insights. (2013). The VALS survey. Retrieved from

Bookstore Resources
The resources listed below are relevant to the topics and assessments in this course and are not required. 

Lamb, C. W., Hair, J. F., & McDaniel, C. (2018). MKTG 11 (11th ed.). Boston, MA: Cengage Learning.
Ries, A., & Trout, J. (1994). The 22 immutable laws of marketing. New York, NY: Harper Business.

1 Solution for Assessment 4 Product Lifestyle (BILBO)
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Assessment 4-Product Life Cycle Worksheet
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