For the place aspect of the marketing mix for a product at REI, in the introduction phase of the product lifecycle, the product might be distributed on a limited basis, only to specific flagship stores. As the product moves to the decline phase of the product cycle, REI might choose to distribute the product in outlet stores.
Refer to the Product Lifecycle Worksheet for further examples.
Written communication: Written communication is free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to current APA style and formatting.
Font and font size: Times New Roman, 12 point.
The following resources are required to complete the assessment.
Product Lifecycle Worksheet.
Assessment 4 Context.
Ruskin-Brown, I. (2006). Mastering marketing (2nd ed.). London, GBR: Thorogood Publishing.
McDonald, M., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (7th ed.). Hoboken, NJ: Wiley.
Kermally, S. (2004). Gurus on marketing. London, GBR: Thorogood Publishing.
Course Library Guide
Access the following resources by clicking the links provided.
Marketing Power, Inc. (2013). American Marketing Association. Retrieved from http://www.marketingpower.com/Pages/default.aspx
Hoover's, Inc. (2013). Hoovers. Retrieved from http://www.hoovers.com
The Ad Age Group. (2014). AdvertisingAge. Retrieved from http://adage.com
Direct Marketing Association. (2013). DMA: Advancing and protecting responsible data-driven marketing. Retrieved from http://thedma.org
Concept Marketing Group Inc. (2013). Concept Marketing Group. Retrieved from http://www.marketingsource.com
Strategic Business Insights. (2013). Retrieved from http://www.strategicbusinessinsights.com
Strategic Business Insights. (2013). The VALS survey. Retrieved from http://www.strategicbusinessinsights.com/vals/presurvey.shtml
The resources listed below are relevant to the topics and assessments in this course and are not required.
Lamb, C. W., Hair, J. F., & McDaniel, C. (2018). MKTG 11 (11th ed.). Boston, MA: Cengage Learning.
Ries, A., & Trout, J. (1994). The 22 immutable laws of marketing. New York, NY: Harper Business.
|$35.00||Business, Marketing||Bilbo||1 time(s)|