Assessment 2 Product Offerings - 79766

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aydeem

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Price: $30
  • From: Professions and Applied Science,
  • Due on: Mon 15 Oct, 2018 (07:00pm)
  • Asked on: Sun 07 Oct, 2018
  • Due date has passed, but you can still Post Solution.
Description

For this assessment, return to the REI case study. Choose a product category offered by REI and research the REI product line for this product. Select an REI competitor and research its product line for the same category. Focus on how each company approaches its marketing matrix according to the 4 P's (product, price, place, and promotion).

Based on your research, write an analysis that addresses the following:

  • Compare the integrated marketing strategies of REI with those of the competitor company for the product category you chose. Compare the product (features and benefits), the place (distribution) of products, the pricing, and the promotion strategies.
  • Assess how each company's integrated marketing strategy might affect its economic success.

Additional Requirements

  • Written communication: Written communication is free of errors that detract from the overall message.
  • APA formatting: Resources and citations are formatted according to current APA style and formatting.
  • Font and font size: Times New Roman, 12 point.

Required Resources

The following resources are required to complete the assessment.

Suggested Resources

The following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.

Library Resources
Internet Resources

Access the following resources by clicking the links provided. Please note that URLs change frequently. Permissions for the following links have been either granted or deemed appropriate for educational use at the time of course publication.

  • KnowThis LLC. (2013). KnowThis.com.Retrieved from http://www.knowthis.com/index.php
  • KnowThis LLC. (2013). How to write a marketing plan. Retrieved from http://www.knowthis.com/principles-of-marketing-tutorials/how-to-write-a-marketing-plan
    • For the focus of this assessment, you may want to examine the following sections of the How to Write a Marketing Plan tutorial from the site's Principles of Marketing Tutorials list. Part 3 (Marketing Strategy and Objectives), Part 4 (Tactical Marketing Programs), Part 5 (Budgeting, Performance, and Implementation), and Part 6 (Additional Considerations).
  • Marketing Power, Inc. (2013). American Marketing Association. Retrieved from http://www.marketingpower.com/Pages/default.aspx
  • Hoover's, Inc. (2013). Hoovers. Retrieved from http://www.hoovers.com
  • The Ad Age Group. (2014). AdvertisingAge. Retrieved from http://adage.com
  • Direct Marketing Association. (2013). DMA: Advancing and protecting responsible data-driven marketing. Retrieved from http://thedma.org
  • Concept Marketing Group Inc. (2013). Concept Marketing Group. Retrieved from http://www.marketingsource.com
Attachments
REI_Case_Study_–_Research_Guide.html
REI_Case_Study_...
2 Solution for Assessment 2 Product Offerings
Title Price Category solution By purchased  
Assessment 2 Product Offerings - 79766
$35.00 no category Quality741 0 time(s)
Assessment 2- Product Offerings
$35.00 Business, Marketing Bilbo 1 time(s)
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