Another Assignment part 2 - 63036

Request Posted by
krhamm1

krhamm1

Rating : No Rating
Earned: $0
Request Detail
Price: $15
  • From: Business, Marketing
  • Due on: Sat 03 May, 2014 (03:12pm)
  • Asked on: Sat 03 May, 2014
  • Due date has passed, but you can still Post Solution.
Description

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 3,500 words. Be sure to include the following:

  • Executive summary
  • Situational analysis
  • Market growth potential and competitive analysis
  • Segmentation, target market, and positioning
  • Pricing and distribution strategies
  • Marketing communication plan
  • Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
  • Intended marketing objectives for Y1, Y2, and Y3 
  • Implementation milestones
  • Evaluation and control metrics and methodology to measure performance
  • Contingency planning

1 Solution for Another Assignment part 2
Title Price Category solution By purchased  
MKT/571 Final Exam MCQs. 30/30. Get an A++.
$20.00 no category awesome 0 time(s)
Please Login or Register to Submit the Solution for the Request